From $2K to $264K
Type
eCommerce
Client
Healthcare Services
Category
eCommerce
This e-commerce brand initially struggled to gain traction, with sales plateauing at ~$2K/month in 2021. Despite the challenge of vendor restrictions in 2024, through our targeted growth strategy, we were able to scale the business more than 10X to $22k/month whilst carefully aligning with compliance requirements
01 The Challenge
Frequently changing regulations in industry hindering full potential of reaching key audiences
In 2021, the client, a DTC brand specializing in CPAP equipment, faced multiple barriers to growth. Online sales had plateaued at around $2,000 per month, and their efforts to expand were stymied by complex industry regulations governing advertising in the medical device space. To achieve their growth potential, they needed a strategic, compliant approach to boost visibility and drive conversions while adhering to stringent advertising rules.
02 The Strategy
Multi-pronged growth strategy that enforced compliance, creative ad targeting, and personalized messaging
Targeted Paid Media Strategy:
To combat the advertising challenges associated with the CPAP industry, we designed a highly targeted paid media strategy. This involved identifying channels that provided the most compliant advertising opportunities and implementing a strategic bidding approach that maximized efficiency.
Audience Segmentation:
We segmented audiences based on their sleep health needs and their level of engagement with CPAP therapy. This segmentation enabled us to tailor messages specifically to each subgroup, creating relevance and driving better engagement. This personalized messaging strategy improved conversion rates by making each customer interaction feel targeted and valuable.
Vendor Compliance Collaboration:
Given the regulatory complexities of advertising medical equipment, we worked closely with the client’s vendors to ensure all ads complied with industry restrictions. This involved proactive communication, submitting ad creatives for vendor review, and adjusting messaging as necessary to stay within compliant guidelines. By navigating these constraints, we avoided disruptions in ad delivery while maximizing ad impact.
03 The Solution
Laser-focused Growth with an experienced team
Targeted Paid Media Execution:
Implemented a strategic bidding strategy to maximize compliant advertising opportunities across platforms.
Audience Segmentation:
Developed audience-specific messaging for higher relevance and conversion.
Collaboration for Vendor Compliance:
Ensured ad content aligned with strict regulatory requirements to avoid disruptions.
Audits
Paid Media
Earned Media
Software Development