Credibility Strategy Boosts Patient Inquiries by 50%
This specialized home respiratory care provider with clinics across Canada struggled with effectively leveraging their existing patient testimonials and clinical credibility throughout the customer journey. Our comprehensive credibility strategy decreased bounce rates by 30% and increased time on site by 40%, resulting in a significant boost in qualified patient inquiries.
01 The Challenge
Fragmented approach meant that potential patients weren't seeing the right credibility elements at critical decision-making moments.
This respiratory healthcare network with brick-and-mortar clinics throughout Canada had accumulated numerous positive patient testimonials and clinical validations, but this valuable social proof was dispersed across their digital presence rather than strategically positioned to support the patient journey.
The fragmented approach meant that potential patients weren't seeing the right credibility elements at critical decision-making moments.
Without strategic placement of clinical evidence and patient success stories throughout the user experience, visitors were leaving the site before building sufficient trust in the respiratory healthcare solutions.
This led to higher bounce rates and shorter site visits, with many qualified prospects abandoning the site before making consultation inquiries.
02 The Strategy
Comprehensive analysis of the respiratory patient decision journey to identify key points where credibility elements would have the greatest impact.
Patient Journey Credibility Mapping:
We conducted a comprehensive analysis of the respiratory patient decision journey to identify key points where credibility elements would have the greatest impact. This allowed us to strategically place clinical evidence and patient testimonials at moments when visitors were most likely to be evaluating breathing treatment options.
Integrated Medical Trust Framework:
Rather than treating clinical studies and testimonials as separate sections of the website, we integrated relevant credibility markers throughout the entire respiratory patient experience. This included incorporating targeted patient stories on treatment pages, displaying medical certifications during the information request process, and highlighting clinical results on respiratory solution pages.
Multi-Format Healthcare Proof:
We expanded beyond traditional text testimonials to include diverse credibility elements such as before/after respiratory patient results, practitioner endorsements, and medical certification badges. This multi-format approach created a more comprehensive and convincing medical credibility narrative for respiratory care services.
03 The Solution
Laser-focused Growth with an experienced team
Strategic Clinical Credibility Placement:
Positioned relevant respiratory healthcare evidence at critical decision-making points throughout the patient journey, creating a consistent narrative of medical trustworthiness and expertise.
Patient Experience Enhancement:
Redesigned key landing pages and conversion pathways to naturally incorporate credibility elements without disrupting the respiratory patient education experience.
Healthcare Conversion Path Optimization:
Created clear, credibility-supported paths to consultation forms and appointment requests, making it easier for convinced prospects to take the next step in their respiratory care journey.
Audits
Paid Media
Earned Media
Software Development