Review Optimization Drives Triple Appointment Growth
Type
Healthcare Services
Client
Respiratory Care Clinic Network
Category
Review Management & Local SEO
By innovating how reviews were collected and managed, this respiratory care clinic network significantly boosted its online reputation. We made it easy for happy patients to share their experiences, resulting in five times more reviews per location and three times more 5-star ratings. These improvements made clinics more attractive to new patients searching for respiratory care, leading to twice as many booked appointments. Simply put, better review management helped more people trust the clinics, bringing more patients through the doors.
01 The Challenge
Potential patients had limited social proof when making decisions about their respiratory care services
This respiratory care clinic network faced significant challenges with their online reputation management. With several locations showing fewer than 10 credible reviews, potential patients had limited social proof when making decisions about their respiratory care services. This inconsistency across clinic locations created a fragmented brand perception and undermined trust in their specialized breathing treatment offerings. The lack of a standardized review collection process meant that many satisfied respiratory patients weren't sharing their positive experiences online. Additionally, the few reviews that were posted were scattered across various healthcare platforms, diluting their impact and making it difficult for potential patients to form a complete picture of the quality of respiratory care provided.
02 The Strategy
Develop a streamlined, automated review collection system
Patient Review Process Optimization
We developed a streamlined, automated review collection system that made it easy for satisfied respiratory patients to share their experiences while respecting healthcare privacy regulations. By identifying the optimal touchpoints in the patient journey to request reviews, we significantly increased participation rates while ensuring privacy compliance.
Barrier Reduction:
Through careful analysis, we identified and eliminated the friction points that previously discouraged respiratory patients from leaving reviews. This included simplifying the review process, providing clear instructions, and implementing gentle reminders at appropriate intervals following treatment.
Healthcare Platform Consolidation:
Rather than allowing reviews to be scattered across multiple platforms, we strategically directed review efforts toward the platforms most relevant to respiratory healthcare decision-making. This concentration of positive feedback created a more powerful impression for potential patients researching their breathing care options.
03 The Solution
Laser-focused Growth with an experienced team
HIPAA-Compliant Review Collection:
Implemented a systematic approach to gathering feedback that seamlessly integrated with the respiratory patient experience while maintaining strict healthcare privacy standards, dramatically increasing review volume without creating additional work for medical staff.
Strategic Healthcare Platform Focus:
Concentrated review efforts on platforms (e.g. Google Business, Bing Places) with the highest impact for respiratory care services, creating a more compelling social proof narrative for prospective patients.
Medical Review Quality Improvement:
Provided guidance that helped satisfied respiratory patients articulate their positive experiences more effectively while respecting privacy boundaries, leading to a substantial increase in detailed, helpful 5-star reviews.
Audits
Paid Media
Earned Media
Software Development